Audience Development Strategies (BA34)

The goal of this project is to foster a thriving arts ecosystem in Edmonton by enhancing audience development. This involves creating strategies to attract and engage diverse audiences, building sustainable relationships with existing patrons, and expanding reach to new demographics. The project seeks to increase public interest, attendance, and community involvement in Edmonton's arts offerings by making arts events more accessible, relevant, and inclusive. Ultimately, the aim is to build a loyal, engaged audience base that supports the growth and sustainability of Edmonton's arts sector through continuous participation and advocacy.