Putting the 'Public' Back in Public Transit: A Vision for a More Efficient and Rider-Centric System (inspired by a true story)

by Business Analysis MacEwan

Reading Time: 7 minutes

Picture a city where public transit prioritizes your time and safety above all else. Forget about the hassle of delays and feeling unsafe; the goal is a swift and secure journey. This isn't just a fantasy; it's a crucial need for Riverview, a city grappling with an overstretched and struggling transit system. This blog post dives into a rigorous solution evaluation, using Pareto analysis to pinpoint the most critical areas needing improvement. We'll explore how to revamp Riverview's transportation network, focusing on optimizing schedules, bolstering safety measures, and reducing wait times to make every ride a reliable and secure experience.

Understanding Solution Evaluation

Solution evaluation focuses on assessing the performance of existing solutions to identify limitations and find ways to maximize their value. As a structured approach, it enables stakeholders to recognize the barriers preventing optimal functioning. This framework consists of several steps:

  1. Measure Solution Performance

  2. Analyze Performance Measures

  3. Assess Solution Limitations

  4. Assess Enterprise Limitations

  5. Recommend Actions to Increase Solution Value

Step-by-Step Breakdown of Solution Evaluation

1. Measure Solution Performance

This is where Key Performance Indicators (KPIs) become essential. We need to define how we'll measure the solution's effectiveness, ensuring our goals align with Riverview's priorities. KPIs that are currently falling short (highlighted in red below) include::

  • On-Time Performance: Percentage of routes on schedule.

  • Trip Duration: Average journey time.

  • Transfer Wait Time: Average wait time and number of transfers.

  • Transit Cleanliness: Interior cleanliness of buses (graffiti, litter, tidiness).

  • Station Cleanliness: Cleanliness of transit stations (litter, maintenance, odors).

  • Passenger Safety: Measures to ensure safety and security, considering crime rates and security presence.

An empathy map is a tool that can be used to understand the thoughts, feelings, and behaviors of users by imagining their inner dialogue. This empathy map highlights the reasons behind public transportation underutilization:

To further support the KPI information and to better understand the sources of rider dissatisfaction with Riverdale's transit system, comprehensive feedback from riders through various channels was conducted using input from the empathy map as reasons for dissatisfaction with transit:

  • Surveys: Distributing online and in-person surveys to collect quantitative and qualitative data on rider experiences

  • Feedback Forms: Providing readily accessible feedback forms on buses, LRT stations, and the transit website.

  • Complaint Logs: Reviewing official complaint logs maintained by Riverview Transit Service (RTS).

Example data below:

2. Analyze Performance Measures

Collecting data is only half the battle. We need to interpret that data. Many people are not taking public transit. Why? What are the trends? This is about understanding the story the data tells. A Pareto chart of the data was used to visually represent the most frequent complaints or issues reported by riders. By categorizing rider feedback (e.g. delays, overcrowding, cleanliness, safety concerns) and plotting their frequency of occurrence, the Pareto chart will highlight the "vital few" issues that contribute to the majority of dissatisfaction. Addressing these high-impact areas first will likely lead to the greatest improvement in overall rider satisfaction. The Pareto principle suggests that approximately 80% of the problems come from 20% of the causes, in the case for residents of Riverview the root causes are related to time and safety:

3. Assess Solution Limitations

In this phase, we closely examine internal factors causing inefficiencies related to time and safety. Identifying these internal limitations enables us to identify actionable operational changes.

4. Assess Enterprise Limitations

It’s vital to also evaluate external factors that influence the transit system's performance. Factors like budget constraints from taxpayers, urban sprawl, and prioritization of private vehicles can severely impact transit. Recognizing these limitations allows for more holistic improvement strategies.

5. Recommend Actions to Increase Solution Value

We've identified key limitations, and now we develop strategies to address them. For Riverview, the primary concerns are time and safety. To improve both and increase the value of our transit system, we can implement the following strategies:

Strategy: Revenue Generation and Service Enhancement

To fund improvements, we will explore diverse revenue streams to avoid burdening Riverview taxpayers. This strategy focuses on increased revenue to enhance services related to time (efficiency) and safety:

  • Revenue Generation:

    • Toll Implementation: Charge drivers using major access routes from neighboring regions. The generated revenue will directly support operational costs, including expanded service and increased safety personnel.

    • Advertising Partnerships: Develop partnerships with local businesses for advertising on transit vehicles and through the app, creating supplementary income.

  • Service Improvements (using the generated revenue):

    • Expanded Service: Use revenue to increase the frequency and coverage of bus routes, improving transit time and efficiency.

    • Enhanced Safety Personnel: Increase the presence of security personnel on buses and at stations to improve rider safety.

    • Safety Technology: Invest in security cameras and other safety technologies to enhance the safety of riders.

    • Leveraging Transit Apps: Enhance user interaction through tailored app experiences, including real-time service updates, journey planning, and targeted advertisements.

Conclusion

In conclusion, the revitalization of Riverview's public transit hinges on a data-driven approach to solution evaluation. By meticulously measuring key performance indicators, analyzing their limitations, and implementing targeted improvements, we can transform the current struggling system into one that prioritizes both efficiency and passenger well-being. This blog post provides a framework for this transformation. By focusing on the critical areas identified through rigorous analysis, specifically on-time performance, trip duration, transfer wait times, cleanliness, and passenger safety, we can move closer to a public transit system that residents can trust and depend on. The end goal will be to achieve a faster, safer, and more reliable journey for every resident of Riverview.

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